NBC in Advanced Talks with MLB for Massive $600M Broadcasting Deal

NBC is reportedly close to inking a massive three-year media rights deal with Major League Baseball, worth nearly $600 million. The deal will exclude Sunday nights where NFL and NBA games will be carried by NBC's broadcast network and Peacock will stream games on those nights. NBC will pay MLB nearly $200 million annually for games on Sunday nights, as well as rights to MLB postseason games.

Comcast’s NBCUniversal is reportedly nearing a significant three-year media rights deal with Major League Baseball (MLB), valued at approximately $600 million. The deal, which is still in advanced talks, would see NBC shell out nearly $200 million annually for the rights to broadcast MLB games on Sunday nights [1].

The arrangement would see NBC’s broadcast network carry MLB games when it’s not airing “Sunday Night Football” or NBA games. Other games would be streamed on Peacock, NBC’s streaming service. Additionally, NBC would have rights to some MLB playoff games [2].

This deal comes amidst a flurry of activity in MLB’s broadcast rights landscape. Netflix is close to securing the rights to stream the Home Run Derby for more than $35 million annually through 2028 [3]. Meanwhile, ESPN is in talks to incorporate MLB’s MLB.TV streaming service into its newly launched ESPN+ streaming service [4].

The negotiations are significant because they follow the expiration of ESPN’s current media rights deal with MLB, which was worth approximately $550 million per year and included 30 regular season games per season, the Home Run Derby, and Wild Card playoffs [4]. The new deal would allow NBC to bolster its sports offerings on both its broadcast network and streaming service, while also providing MLB with a substantial revenue boost.

NBCUniversal, Netflix, and ESPN are all vying for a piece of MLB’s broadcast rights, reflecting the growing importance of sports content in the streaming era. The deal, if finalized, would be a significant win for both NBCUniversal and MLB, positioning them to leverage the growing demand for live sports content in a shifting media landscape.

References:
[1] https://nypost.com/2025/08/21/sports/nbc-nearing-600m-deal-for-mlbs-sunday-night-baseball-package/
[2] https://www.imdb.com/news/ni65440002/?ref_=nwc_art_perm
[3] https://variety.com/2025/tv/news/major-league-baseball-tv-rights-nbc-netflix-espn-1236495404/
[4] https://ca.news.yahoo.com/nbcuniversal-advanced-talks-3-mlb-230500214.html