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The auto loan landscape in 2025 has become a ticking time bomb for lenders and borrowers alike.
to levels not seen since the Great Recession, with 1.38% of loans 60+ days past due in Q1 2025. Subprime borrowers are particularly vulnerable, with in January 2025-a record since 1994. These trends are driven by long-term, high-interest loans from the pandemic era, soaring vehicle prices, and the expiration of government financial support. Meanwhile, consumer behavior is shifting rapidly: of new car originations, while in 2025. Electric vehicle (EV) adoption is also accelerating, with than traditional vehicles. For investors, these dynamics create both risks and opportunities. Below, we analyze undervalued auto finance and fintech stocks positioned to thrive in 2026.The fragility of the auto credit environment is evident across all credit tiers.
in September 2025, reflecting widespread financial stress. Borrowers are stretching loan terms to manage monthly payments, with . While this lowers short-term cash flow pressure, it increases lifetime interest costs and negative equity risks. For lenders, the challenge lies in balancing risk management with accessibility.Consumer preferences are also evolving.
of financing in 2025, are becoming the norm as affordability concerns dominate. Meanwhile, EVs are gaining traction, and improved charging infrastructure. Lease-to-buy programs are also rising in popularity, . These shifts are reshaping the auto finance sector, favoring companies that adapt to longer terms, used car demand, and EV-specific financing.SoFi has emerged as a key player in the fintech space, leveraging its digital-first model to attract younger, tech-savvy borrowers. In Q3 2025,
, a 38% year-over-year increase, driven by its expanding loan and banking services. While the industry average of 10.0x, SoFi's growth in membership ( ) and focus on subprime lending innovation position it to benefit from 2026 trends. The company is also to better assess nonprime borrowers, a critical advantage in a market where subprime delinquencies are rampant.GM's strategic pivot to affordable EVs and hybrid models is a masterstroke in a market where EV retail sales face headwinds.
to counter declining demand post-2025 tax credit expirations. Its software ecosystem, including Super Cruise and OnStar, . With in 2026, GM's focus on hybrid and internal combustion engine vehicles ensures it remains relevant to budget-conscious buyers. Additionally, reinforce its domestic market position.STRT's transition to electro-mechanical vehicle access systems aligns with the rise of EVs and digital finance. In Q4 2025,
to capitalize on lower auto financing rates and increased used car demand. Its focus on subprime lending solutions is particularly timely, . By refining financing programs for regional and demographic variations, STRT is well-positioned to support dealers and consumers in a fragmented 2026 market .While these stocks offer compelling upside, challenges persist.
, but consumer caution persists despite improved sentiment. Regulatory shifts on emissions and interest rates could further complicate the landscape. However, companies like , GM, and STRT are leveraging AI, digital ecosystems, and flexible financing to mitigate these risks. For instance, to assess subprime borrowers more accurately, while to sustainable vehicles.The auto finance sector in 2026 is at a crossroads. Rising delinquencies and shifting consumer behavior demand innovation, and the companies that adapt will thrive. SoFi's digital lending expertise, GM's pivot to affordable EVs, and STRT's focus on subprime solutions represent undervalued opportunities in a market poised for transformation. As the industry navigates affordability challenges and technological disruption, these stocks offer a balanced mix of growth and resilience.
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