Naver's Record Revenue and Profit: A Strong Quarter and Year

Naver, South Korea's leading internet platform company, has posted strong quarterly earnings and record annual revenue, driven by robust growth in its core search-platform and e-commerce businesses. The company's net profit for the October-December period jumped 49% from a year earlier to $307.1 million, beating analyst estimates, while revenue rose 14% to $2.886 trillion won. For the full year, net profit surged 89% to $1.862 trillion won, with revenue increasing 11% to a record $10.738 trillion won.



Naver's strong performance can be attributed to several factors, including its strategic focus on AI technology and innovative business ventures. The company's development of HyperCLOVA X, an advanced version of its large language model, has helped improve its platform services and online business transactions, contributing to the company's impressive financial results.

Naver's commerce division has also been a significant driver of growth, with revenue climbing 17% in the final quarter of 2024, driven by the launch of the Naver Plus Store and membership partnerships. The company's strategic focus on enhancing its commerce platform, as demonstrated by the launch of the Naver Plus Store app, is expected to continue driving growth in the commerce and membership sectors.



Naver's strategic partnerships, such as its collaboration with Netflix, have also contributed to the company's strong financial performance. The partnership has led to a 1.5 times increase in the daily average number of new subscribers and a 30% improvement in Naver Shopping metrics. This collaboration, along with other strategic initiatives, has helped Naver maintain its competitive edge in the rapidly evolving digital economy of South Korea.

Naver's recent appointment of founder Lee Hae-jin as chairman is expected to further strengthen the company's AI development and strategic direction. Lee's leadership may bring opportunities for enhanced AI focus, strategic partnerships, and innovation, ultimately driving the company's long-term growth and competitiveness in the AI race.

In conclusion, Naver's record revenue and profit, driven by its strategic focus on AI technology and innovative business ventures, position the company well for continued success in the rapidly evolving digital economy of South Korea. With its strong financial performance and strategic leadership, Naver is well-equipped to maintain its competitive edge and capitalize on new opportunities in the AI landscape.