National Janitorial Distributor to Power Adobe Commerce with AI-Powered HawkSearch

A national janitorial and sanitation distributor has chosen HawkSearch to power its Adobe Commerce experience, aiming to drive scalability and personalization across its multi-brand platform. HawkSearch will integrate with Adobe Commerce for real-time indexing, dynamic filtering, and AI-driven product recommendations for both B2B and B2C audiences. The solution is designed to serve relevant results even when customers use different terminology across regions or business units.

A leading national distributor in the janitorial and sanitation industries has chosen HawkSearch to power its Adobe Commerce experience, aiming to drive scalability and personalization across its multi-brand platform. The decision follows a series of acquisitions that significantly increased the complexity of the distributor's eCommerce operations [1][2].

HawkSearch, a solution from Bridgeline Digital, Inc. (NASDAQ:BLIN), will integrate with Adobe Commerce to provide real-time indexing, dynamic filtering, and AI-driven product recommendations for both B2B and B2C audiences. This integration is designed to serve relevant results even when customers use different terminology across regions or business units, enhancing the overall search experience [1][2].

The implementation of HawkSearch will enable the distributor to tailor search results based on industry standards, location, and previous purchase behavior. For instance, a user searching for "floor cleaner" may be shown degreasers, surface disinfectants, or eco-friendly cleaning concentrates, ensuring accurate discovery across a diverse product set and customer base [1][2].

"This win reflects Bridgeline's continued growth in the Adobe Commerce ecosystem and the strength of HawkSearch in supporting enterprise-scale digital transformation," said Ari Kahn, CEO of Bridgeline. "We're proud to help this distributor scale their eCommerce experience and drive measurable results through intelligent search" [1][2].

References:
[1] https://www.newswire.com/news/national-janitorial-and-sanitation-distributor-selects-hawksearch-to-power
[2] https://www.stocktitan.net/news/BLIN/national-janitorial-and-sanitation-distributor-selects-hawk-search-sf7cnmjkv8ba.html