Musk says in response to X user post on new Cybertruck variant says price effective "only for 10 days"

Musk says in response to X user post on new Cybertruck variant says price effective "only for 10 days"

Tesla Introduces Lower-Priced Cybertruck Variant with Limited-Time Pricing, Per Musk

Tesla has introduced a more affordable base-model Cybertruck starting at $59,990, marking a strategic shift in its pricing structure for the all-electric pickup truck. The base model, equipped with dual-motor all-wheel drive, cloth seats, and scaled-back towing and suspension capabilities, represents a $20,000 reduction from the premium AWD variant priced at $79,990. Concurrently, the high-end Cyberbeast variant was cut to $99,990 from $114,990 according to official launch details.

In response to a query from an X user, Tesla CEO Elon Musk noted that the new pricing for the base model would remain effective "only for 10 days," according to a post on the platform. This implies the discounted rate of $59,990 may expire by March 3, 2026, unless extended. The limited-time offer could incentivize buyers to secure the lower price before potential adjustments.

The base Cybertruck retains an estimated 325-mile range but omits premium features like advanced audio-visual systems and enhanced towing capacity found in higher trims. Analysts suggest the move aims to broaden accessibility for price-sensitive consumers while maintaining profit margins through tiered configurations.

Tesla's pricing adjustments align with broader industry trends of competitive pricing in the EV truck segment. By introducing a lower entry point, the company may seek to accelerate production ramp-ups at its Texas and Nevada Gigafactories, which have faced initial bottlenecks. However, the 10-day caveat introduces uncertainty for potential buyers and investors, underscoring Tesla's history of dynamic pricing strategies.

Investors should monitor how the limited-time pricing impacts pre-order volumes, production timelines, and competitor responses. While the move could boost short-term demand, long-term success will depend on sustained manufacturing efficiency and market acceptance of the base model's feature set.

According to Tesla's public statements: Tesla's pricing updates were confirmed via public statements and social media.
Source: Tesla's official launch details: Pricing and vehicle specifications sourced from Tesla's official launch details.