New Murabba Signs Strategic Agreement with Falcon's Creative Group for The Mukaab.

New Murabba, a PIF company, has partnered with Falcon's Creative Group to develop immersive experiences for The Mukaab, a centerpiece of the New Murabba project. The collaboration aims to create a world-class urban experience fueled by technology and innovation. Falcon's will design attractions, interactive environments, and integrated technologies for The Mukaab, merging reality with imagination to create dynamic, evolving environments.

New Murabba, a Public Investment Fund (PIF) company, has entered into a strategic partnership with Falcon's Creative Group to develop immersive experiences for The Mukaab, a key component of the New Murabba project. The collaboration aims to create a world-class urban experience by integrating cutting-edge technology and innovative design [1][2].

The New Murabba project, a $50-billion mixed-use development, is a cornerstone of Saudi Arabia's Vision 2030 strategy. Spanning 19 square kilometers, it is designed to deliver a future-ready, mixed-use downtown featuring 18 new neighborhoods and setting new standards in sustainability, technology integration, and urban vibrancy [1].

Falcon's Creative Group, headquartered in Orlando, US, brings over 20 years of experience in theme park design, master planning, and immersive media production. Under the agreement, Falcon's will focus on developing The Mukaab's immersive attractions, cutting-edge interactive environments, and integrated technologies [2].

Michael Dyke, CEO of New Murabba Development Company, stated, "This partnership reflects our commitment to partnering with global leaders in design and immersive storytelling. Together, we are redefining how people live, explore, and engage with the urban world" [2].

Cecil D. Magpuri, CEO and co-founder of Falcon's Creative Group, added, "The Mukaab is architecture with a soul. We are creating an infinite storytelling ecosystem and shaping how people feel, connect, and dream within it" [2].

The signing of this agreement follows the successful completion of excavation works at The Mukaab site, with over 14 million cubic meters of earth removed, a significant milestone paving the way for the next phase of construction [2].

References:
[1] https://www.zawya.com/en/business/real-estate/nmdc-seals-partnership-with-falcon-for-mega-saudi-project-fx24ueai
[2] https://www.saudigulfprojects.com/2025/08/new-murabba-and-falcons-creative-group-signs-agreement-to-develop-mukaab-experiences/