MSNBC Renaming to 'MS NOW' with New Logo

MSNBC is rebranding as "MS NOW" and introducing a new logo, with the name change reflecting the network's focus on real-time news and opinion. The move comes as the network seeks to differentiate itself from other news outlets and establish a unique identity. The change is expected to be implemented in the coming months.

In a significant move, MSNBC is set to rebrand as "MS NOW," a change that underscores the network's focus on real-time news and opinion. The rebranding comes as MSNBC prepares for its spinoff from Comcast, with the new name and logo expected to be implemented in the coming months.

The rebranding announcement was made by MSNBC President Rebecca Kutler, who stated that the decision to change the network's name reflects a desire to assert its independence and set a new course. The new name, MS NOW, stands for My Source for News, Opinion, and the World, emphasizing the network's mission to serve as a destination for breaking news and best-in-class opinion journalism [1].

The rebranding is part of a broader strategy by Comcast to create a separate company, Versant, led by Mark Lazarus. This new entity will house MSNBC, CNBC, and other Comcast cable networks, each of which will undergo changes to their logos and brand identities. The decision to change the name and logo for MSNBC was driven by the need to differentiate it from NBC News, which will continue to operate independently [2].

In addition to the name change, MSNBC will also introduce a new logo, further emphasizing its independence and unique identity. The rebranding is expected to come with a broad-based marketing campaign, unlike anything the network has done in recent memory. The changes are part of a larger effort to build a modern newsgathering operation and strengthen the network's position in the competitive news landscape.

The rebranding is not the only change expected from Versant. CNBC, which has been part of the NBCUniversal family since its inception in 1989, will retain its name but will also introduce a new logo. Additionally, sports programming on USA Network and Golf Channel will come together under a new brand moniker of USA Sports, with new logos for both networks [1].

The rebranding of MSNBC as MS NOW is a significant step in the network's evolution and reflects its commitment to providing high-quality, real-time news and opinion to its audience. As the network continues to grow and adapt to the changing media landscape, the rebranding is expected to help it establish a unique identity and differentiate itself from other news outlets.

References:
[1] https://deadline.com/2025/08/msnbc-name-change-ms-now-1236490616/
[2] https://www.hollywoodreporter.com/tv/tv-news/msnbc-changes-name-to-ms-now-versant-1236346734/