Mowi's Strategic Pivot: Volume Growth and Cost Improvement

Mowi, the world's largest salmon farmer and value-added processor, recently hosted a Capital Markets Day, outlining its strategic plans for continued volume growth and further cost improvement. The company aims to increase its farming division's volume from 500,000 tonnes to 600,000 tonnes by 2029, while reducing costs by EUR 300-400 million during the same period.

Mowi's strategy is built on three pillars: volume growth, competitive costs, and sustainability. The company has grown from producing 375,000 tonnes of salmon in 2018 to an expected 500,000 tonnes in 2024, and now plans to continue this trend by increasing its use of postsmolt and improving productivity and biological performance.


Mowi's investment in postsmolt technology will contribute to its volume growth target by increasing productivity, higher survival rates, and generally better fish welfare. The release of larger smolt to sea leads to these improvements, enabling Mowi to harvest more salmon while maintaining or even enhancing its sustainability practices.

Digitalisation and automation will play a significant role in achieving Mowi's cost improvement goals. The company's Mowi 4.0 initiative, launched in 2021, has already shown positive impacts on sustainability, productivity, and cost reduction. By continuing to invest in digitalisation and automation, Mowi expects to reap further benefits in the years to come.



Mowi plans to reduce costs by EUR 300-400 million during the next five years through an ambitious cost improvement programme. The company has already saved over EUR 300 million through 1,700 different initiatives since launching the programme in 2018. Mowi aims to strengthen its position as the cost leader throughout the value chain by implementing new measures, both biological and more general, to achieve its cost reduction target.

To balance cost reduction with maintaining or improving product quality and customer satisfaction, Mowi will focus on improving biological performance, increasing productivity, and enhancing sustainability practices. By investing in postsmolt and Smart Farming solutions, the company aims to improve fish health and survival rates, ultimately leading to better fish welfare and product quality.

Mowi's cost reduction efforts are expected to further solidify its competitive position in the global salmon market. By continuing to grow faster than the rest of the industry, improving its cost structure, and maintaining its commitment to sustainability, Mowi is well-positioned to reinforce its position as the world's top producer of Atlantic salmon.

In conclusion, Mowi's strategic plans for continued volume growth and further cost improvement, supported by investments in postsmolt technology, digitalisation, and automation, will enable the company to maintain its leading position in the global salmon market while enhancing its sustainability practices.