Monster Beverage Surpasses $2 Billion in Quarterly Sales for First Time as International Revenue Hits 41% and Profit Margins Expand

On August 7, 2025, Monster Beverage (MNST) rose 2.18% to $2.11 billion in net sales, marking its first quarter above $2 billion. The energy drink giant reported a 11.1% year-over-year revenue increase, driven by 11.2% growth in its core Monster Energy Drinks segment and 18.9% expansion in Strategic Brands. International sales surged 15.8% to $864.2 million, now accounting for 41% of total revenue. Gross profit margin widened to 55.7% from 53.6%, reflecting pricing actions and supply chain efficiency. Earnings per share (EPS) climbed 21.1% to $0.50, with adjusted EPS reaching $0.52, underscoring strong operational leverage despite a 8.6% decline in its Alcohol Brands segment.

Management highlighted robust consumer demand and product innovation as key growth drivers. CEO Hilton Schlosberg emphasized the company’s “pipeline of innovative products” and sustained household penetration in energy drinks. While general and administrative expenses rose to 12.6% of sales, operational efficiency gains in distribution (3.9% of revenue) and selling expenses (9.3%) offset some costs. The stock’s recent performance aligns with its record sales and margin expansion, though investors may monitor the Alcohol Brands segment’s underperformance and elevated litigation provisions.

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