Monster Beverage Slides to 324th in Daily Volume Despite Record Sales and Analyst Price Target Hikes

Monster Beverage (MNST) fell 0.80% on August 18, 2025, with a trading volume of $0.29 billion, ranking 324th in market activity. The company reported second-quarter earnings of $488.8 million, surpassing estimates by 8.33%, and net sales of $2.11 billion, up 11.1% year-over-year. This marked a record quarterly revenue for the firm, driven by strong performance in its core energy drink segment and the Alani Nu brand.

Analysts highlighted the stock’s potential, with Bank of America and UBS raising price targets to $72 and $67, respectively, reflecting confidence in its growth trajectory. Institutional investors also increased holdings, including Cary Street Partners and Pinnacle Associates, signaling continued market trust. However, insider sales by CFO Thomas Kelly and Director Mark Vidergauz reduced their ownership stakes, raising questions about short-term sentiment.

A backtest of a strategy purchasing the top 500 stocks by daily volume and holding for one day from 2022 to 2025 showed a 0.98% average daily return, accumulating 31.52% over 365 days. This suggests the approach captured some short-term momentum but also exposed risks tied to market volatility and timing.