Mondelez Surges 1.02% on $0.36B Volume Ranked 290th as New Candy Aims to Reignite Brand

, , ranking 290th in the market. The company recently launched SOUR PATCH KIDS Strips, a new candy format designed to revitalize its iconic brand. This innovation aims to attract both loyal customers and new buyers, positioning it as a strategic move to counter shifting consumer preferences in the confectionery sector. , analysts highlight its potential for growth through product diversification and brand engagement.

Valuation models suggest MDLZ is undervalued, . Key drivers include brand collaborations like Oreo with Post Malone and sustainability initiatives such as the Cocoa Life program. However, risks remain, including cocoa price volatility and weaker demand in critical markets. , contrasting with industry peers.

Back-testing results require confirmation on market universe, trade price conventions, weighting methods, and adjusted price usage. Once parameters are defined, , 2022, , 2025.