MNTN and ZoomInfo Partner to Revolutionize B2B Advertising on Streaming TV

MNTN and ZoomInfo have partnered to revolutionize B2B advertising on television. The partnership enables B2B marketers to reach the right business decision-makers through streaming TV ads, turning television into a new channel for driving leads and pipeline. Advertisers can access ZoomInfo's data and intelligence directly within MNTN's self-serve platform, giving them control over who sees their ads and when. Campaigns are automatically optimized for performance, and advertisers can track key outcomes like leads generated, site visits, conversions, and revenue.