MNTN, Inc. Faces Lawsuit Over AI-Driven Retail and Marketing Systems

Alpha Modus has filed a lawsuit against MNTN, Inc. in the US District Court for the Western District of Texas, alleging infringement of three patents related to AI-driven retail and marketing systems. MNTN's Connected TV advertising platforms use patented methods to monitor consumer behavior, analyze interactions in real time, and deliver targeted promotions, according to the complaint. The lawsuit claims that MNTN's offerings directly overlap with Alpha Modus' intellectual property, resulting in lost business opportunities and diminished value of patented technology.

Alpha Modus Corp., a leader in AI-powered retail engagement technologies, has filed a patent infringement lawsuit in the U.S. District Court for the Western District of Texas against MNTN, Inc. The lawsuit alleges that MNTN's Connected TV advertising platforms infringe upon three of Alpha Modus' patents, covering AI-driven retail and marketing systems.

According to the complaint, MNTN's offerings directly overlap with Alpha Modus' intellectual property, including methods to monitor consumer behavior, analyze interactions in real time, and deliver targeted promotions. The lawsuit seeks damages for past and ongoing infringement, an injunction to prevent further use of Alpha Modus' patented innovations, and all other remedies available under law Alpha Modus Sues Mood Media in Major Patent Fight Over AI Retail Tech Reaching 165 Million Consumers Daily^[1].

Alpha Modus, listed on the NASDAQ as AMOD, develops and licenses AI-driven retail technologies designed to transform the in-store experience. Its extensive patent portfolio spans real-time consumer behavior analytics, AI-powered planogramming, personalized digital engagement, dynamic pricing, and intelligent inventory management Alpha Modus Sues Mood Media in Major Patent Fight Over AI Retail Tech Reaching 165 Million Consumers Daily^[1].

MNTN, Inc., a major player in the Connected TV advertising space, claims to reach 165 million consumers daily through its digital signage, smart shelving, AI-powered messaging platforms, IoT sensors, and scent marketing technologies Alpha Modus Sues Mood Media in Major Patent Fight Over AI Retail Tech Reaching 165 Million Consumers Daily^[1].

This lawsuit is part of Alpha Modus' ongoing efforts to enforce its patent portfolio and ensure that its patented AI technologies are used through proper licensing or partnership. The company has previously taken similar legal actions against other companies, including Mood Media, LLC, in 2025 Alpha Modus Sues Mood Media in Major Patent Fight Over AI Retail Tech Reaching 165 Million Consumers Daily^[1].