MINISO Wins CEE Retail Awards Honor for European Expansion and Retail Excellence

MINISO has won the Newcomer Retailer Award at the 18th EuropaProperty CEE Retail Awards ceremony in Warsaw, Poland. The award recognizes MINISO's structured European store rollout, differentiated flagship concepts, and disciplined pace of market entry in Poland. The company's first Polish flagship store at Złote Tarasy shopping center has become a popular destination for young consumers, featuring immersive IP-inspired experiences and a carnival-inspired design. MINISO's focus on quality and performance has demonstrated effectiveness across international markets.