MINISO Q2 Earnings and Revenue Surge Amid Global Expansion

Miniso Q2 earnings and revenue increased, driven by its lifestyle and pop toy products featuring intellectual property design. The company operates primarily in China and other regions in Asia, America, Europe, and other areas. Its brands, MINISO and TOP TOY, offer a range of products including home decor, electronics, toys, cosmetics, and stationery.

Miniso Group Holding Limited (NYSE: MNSO) reported its Q2 2025 earnings and revenue figures, showcasing a strong performance driven by its lifestyle and pop toy products featuring intellectual property design. The company operates primarily in China and other regions in Asia, America, Europe, and other areas, with its brands MINISO and TOP TOY offering a range of products including home decor, electronics, toys, cosmetics, and stationery.

Key Financial Highlights:
- Revenue: Miniso Group's revenue increased by 23.1% year-over-year to RMB4,966.1 million (US$693.2 million), surpassing the high end of its previous guidance range of 18%-21% [2].
- Operating Profit: Operating profit increased by 11.3% year-over-year to RMB836.2 million (US$116.7 million) [2].
- Adjusted Earnings per ADS: Adjusted diluted earnings per ADS increased by 12.0% year-over-year to RMB2.24 (US$0.31) [2].
- Same-Store GMV Growth: The company's same-store GMV growth (SSSG) turned positive in the June quarter, indicating a marked improvement in sales at existing stores [2].

Operational Performance:
Miniso Group's operational highlights include:
- Store Expansion: The company opened 30 net new stores in the June quarter, contributing to a total of 7,905 stores as of June 30, 2025, representing an 842 net new store increase year-over-year [2].
- Brand Performance: The TOP TOY brand revenue increased by 87.0%, setting a new growth record for the June quarter [2].

Investor Sentiment:
Institutional investors have shown growing interest in Miniso Group, with several hedge funds increasing their positions recently. EverSource Wealth Advisors LLC, Creative Planning, Royal Bank of Canada, Vident Advisory LLC, and Quantinno Capital Management LP have all increased their stakes in the company [1].

Analyst Ratings:
Analysts have set new price targets and ratings for Miniso Group. Deutsche Bank Aktiengesellschaft reaffirmed a "hold" rating and set a $20.00 price target on shares of Miniso Group [1]. The stock currently has an average rating of "Moderate Buy" and a consensus price target of $24.53 [1].

Conclusion:
Miniso Group's Q2 2025 earnings and revenue growth demonstrate the company's resilience and growth potential in the global retail market. The strong performance across its lifestyle and pop toy product lines, driven by intellectual property design, positions Miniso Group as a key player in the industry.

References:
[1] https://www.marketbeat.com/instant-alerts/miniso-group-mnso-projected-to-post-quarterly-earnings-on-thursday-2025-08-14/
[2] https://www.prnewswire.com/news-releases/miniso-group-announces-2025-june-quarter-and-interim-unaudited-financial-results-302535619.html