MicroStrategy (MSTR) Soars 3.27% on Bitcoin Surge

On July 14, 2025, MicroStrategy (MSTR) rose by 3.27% in pre-market trading, marking its fourth consecutive day of gains and a cumulative increase of 9.83% over the past four days. The stock reached a new high for the year, attracting significant market attention.

MicroStrategy's unique investment strategy has made it a focal point in the capital markets. By incorporating Bitcoin into its balance sheet, the company has become a benchmark for other enterprises looking to invest in cryptocurrencies. Many companies have followed suit, with the number of enterprises holding Bitcoin increasing to 125, including 46 new additions this year.

MicroStrategy's stock performance is closely tied to the price of Bitcoin. The company's ATM (At-The-Market) financing mechanism allows it to raise funds flexibly during market highs, avoiding the risks associated with large-scale issuances. This strategy not only aligns with the decentralized ethos of cryptocurrencies but also leverages Bitcoin's rapid appreciation to drive the company's stock price, which has increased sixfold in the past year and twentyfold over five years.

MicroStrategy's transformation into a cryptocurrency investment platform, initiated by its founder in 2020, has been pivotal. The company's market value surged to $700 billion amid Bitcoin's resurgence. Through its ATM financing, MicroStrategy has been able to capitalize on Bitcoin's price movements, using the proceeds to further invest in the cryptocurrency. However, investors must be cautious of the potential risks associated with Bitcoin's volatility.

Looking ahead, MicroStrategy plans to further expand its Bitcoin holdings through its "21/21 plan," aiming to raise $420 billion over the next three years. This ambitious strategy relies heavily on the continued appreciation of Bitcoin, but it also exposes the company to market risks. Investors should carefully consider these factors when evaluating MicroStrategy's prospects.