MGM Resorts Launches T-Mobile Arena App to Enhance Fan Experience

MGM Resorts International has launched a new app for the T-Mobile Arena, developed in collaboration with Everi, to enhance the fan experience. The app integrates ticketing capabilities and offers interactive features for eventgoers. The app is available for download on the App Store and Google Play. The app's success could set a precedent for other venues and entertainment providers to adopt similar digital solutions.

MGM Resorts International has launched a new app for the T-Mobile Arena, developed in collaboration with Everi, to enhance the fan experience. The app, now available on the App Store and Google Play, integrates ticketing capabilities and offers interactive features for eventgoers. The app's success could set a precedent for other venues and entertainment providers to adopt similar digital solutions.

The newly designed T-Mobile Arena App includes traditional features such as ticket purchase and management, event schedules with a "save to calendar" option, and an interactive venue map. Additionally, the app allows for in-app marketing through various forms of messaging, including push notifications, and offers fan segmentation for personalized experiences and additional promotions [1].

Max Bizzarro, T-Mobile Arena's General Manager, stated, "Our partnership with Everi has presented a tremendous opportunity to introduce a new, redesigned T-Mobile Arena app. Eventgoers will enjoy a more user-friendly navigation experience featuring effortless digital ticketing through AXS, labeled food and beverage offerings, upcoming event information, among other amenities. The app's exclusive content also will be more readily available to fans each time they log on" [1].

Darren Simmons, IGT CEO FinTech, added, "We are proud to build on Everi's reputation and prior work in the Sports & Entertainment space with the launch of the new T-Mobile Arena App. Since opening over nine years ago, T-Mobile Arena has consistently proven its ability to deliver a world-class entertainment experience for fans, regardless of the event. Utilizing Everi's best-in-class BeOn Venue platform, T-Mobile Arena can further engage arena patrons with a seamless, self-service mobile experience through the new app" [1].

This collaboration is part of Everi's strategic expansion into sports and entertainment, following its acquisition of the assets of Venuetize in 2023. The app launch highlights the growth of Everi's relationship with MGM Resorts International from the gaming and hospitality spaces into sports and entertainment. Everi's expanding presence in its hometown of Las Vegas includes collaborations with the Vegas Golden Knights and Las Vegas Ballpark [1].

The T-Mobile Arena, located on the Las Vegas Strip between Park MGM and New York-New York, opened on April 6, 2016, and hosts over 100 events annually, including major headline entertainment, awards shows, UFC, boxing, basketball, and other sporting events. The venue features 50 luxury suites, more than two dozen private loge boxes, and complete broadcast facilities, among other amenities [1].

References:
[1] https://www.prnewswire.com/news-releases/t-mobile-arena-launches-dedicated-venue-app-developed-by-everi-to-enhance-fan-experience-302511122.html
[2] https://www.marketscreener.com/news/t-mobile-arena-launches-dedicated-venue-app-developed-by-everi-to-enhance-fan-experience-ce7c5cdddc8aff20