Metaplanet CEO Unveils Bitcoin-Only Strategy, Aims to Accumulate 100,000 Coins by 2026

Metaplanet CEO Simon Gerovich has stated that the company is focused on accumulating Bitcoin, with the goal of reaching "escape velocity" and making it difficult for others to catch up. He also spoke about a potential "phase two" of this strategy, where the company could borrow against its Bitcoin holdings to make acquisitions, including a Japanese bank. The price of Bitcoin could potentially reach $1 million to $5 million per coin during this phase, which Gerovich believes will take place three or five years from now.

Metaplanet, a Tokyo-listed investment firm, has embarked on an ambitious strategy to accumulate Bitcoin, aiming to amass 210,000 BTC by 2027. This aggressive approach, led by CEO Simon Gerovich, is designed to position Metaplanet among the world's largest Bitcoin treasuries. Gerovich describes this initiative as a "Bitcoin gold rush," intending to reach a point of "escape velocity," which would make it difficult for other entities to catch up. This strategy mirrors that of MicroStrategy, which has also made significant Bitcoin acquisitions [1].

Metaplanet's plan to accumulate 210,000 BTC by 2027 is expected to have a significant impact on the Bitcoin market. The substantial purchase plan could affect liquidity and price actions as supply tightens post-halving, elevating Metaplanet to a significant market player. This approach has already made Metaplanet's stock the "#1 traded stock in Japan," reflecting growing investor confidence and excitement surrounding the company's ambitious Bitcoin strategy [2].

On July 7, Metaplanet purchased an additional 2,204 BTC, valued at approximately $237 million at an average price of around $107,700 per Bitcoin. This latest purchase boosts the company's total Bitcoin holdings to 15,555 BTC, equivalent to roughly $1.68 billion. Metaplanet began accumulating Bitcoin in May 2024, initially as an inflation hedge against the weakening Japanese yen. The company's aggressive accumulation mirrors the approach pioneered by MicroStrategy and Michael Saylor, which currently holds more than 597,000 BTC with a market capitalization of approximately $112 billion. Metaplanet’s goal is similarly ambitious, with a declared objective to own 210,000 BTC - representing 1% of the total Bitcoin supply - by 2027 [1].

To achieve this ambitious milestone, Metaplanet recently increased its annual Bitcoin acquisition targets substantially. Initially planning to accumulate 21,000 BTC in 2026, the firm revised this target upward to 100,000 BTC annually. By the end of 2025, the firm plans to more than triple its early June 2025 holdings, from 8,888 BTC to around 30,000 BTC [1].

Gerovich has also spoken about a potential "phase two" of this strategy, where the company could borrow against its Bitcoin holdings to make acquisitions, including a Japanese bank. The price of Bitcoin could potentially reach $1 million to $5 million per coin during this phase, which Gerovich believes will take place three or five years from now [3].

Metaplanet's aggressive Bitcoin accumulation strategy has significantly boosted investor interest. The company's stock price momentum reflects growing investor confidence and excitement surrounding the company's ambitious Bitcoin strategy. On June 16, Metaplanet's stock surged 25% in a single trading session, closing at a record high of $1.895, compared to $1.509 the previous day. This substantial rally coincided with the company achieving a milestone of 10,000 BTC shortly after announcing its updated strategic accumulation target [2].

To fund its Bitcoin purchases and expansion plans, Metaplanet recently issued $207 million in ordinary bonds on June 29, using the proceeds to purchase an additional 1,005 BTC. CEO Gerovich, however, ruled out the issuance of convertible debt due to repayment risks tied to fluctuating share prices. Instead, he expressed openness to preferred shares to finance future acquisitions and growth [1].

Metaplanet’s robust performance in stock markets and aggressive Bitcoin treasury growth has positioned it uniquely among institutional investors. Its market capitalization has surged over 345% this year, surpassing $7 billion, even amid relatively modest operational revenue. This explosive growth underscores a broader institutional appetite for Bitcoin as a financial instrument and strategic asset, mirroring MicroStrategy's highly influential Bitcoin treasury management model [1].

Looking ahead, Metaplanet appears poised to further leverage its Bitcoin holdings to expand strategically across the fintech landscape, particularly digital banking. By tapping into innovative financial practices such as crypto-backed lending and tokenized assets, the company is charting a pioneering course for crypto-driven corporate finance. Metaplanet's success could influence other firms and institutions worldwide, potentially sparking broader adoption of similar crypto-based financial strategies. If successful, Metaplanet’s integration of Bitcoin into traditional financial structures may further legitimize cryptocurrency's role within mainstream financial markets.

References:
[1] https://www.ainvest.com/news/metaplanet-stock-surges-25-bitcoin-holdings-reach-15-555-btc-2507/
[2] https://en.coinotag.com/metaplanets-bitcoin-treasury-strategy-may-drive-stock-volume-surge-beyond-toyota-and-sony/
[3] https://cryptodnes.bg/en/best-crypto-to-buy-now-as-arthur-hayes-makes-new-bitcoin-price-prediction/