Meta Unveils Smart Glasses With Built-In Display and Wristband Controller

Meta Platforms, Inc. has unveiled smart glasses with a built-in display and wristband controller. The company specializes in online social networking services, with net sales primarily coming from the operation of platforms such as Facebook, Instagram, and WhatsApp. The company also generates revenue from the sale of virtual and augmented reality products, software, and devices.

Meta Platforms, Inc., a leading online social networking company, has announced a significant advancement in wearable technology with the unveiling of three new AI smart glasses at its Meta Connect 2025 event in Menlo Park, California. The event, held on Wednesday, featured the introduction of the groundbreaking Meta Ray-Ban Display, the Oakley Meta Vanguard sports glasses, and the Ray-Ban Meta AI glasses generation 2.

The Meta Ray-Ban Display, priced at $799, is notable for its heads-up display (HUD) feature, which is the first from a mainstream brand since the launch of Google Glass. The glasses feature a small digital display that projects content just below the wearer’s eye line, handling text, images, and live video calls. This model adopts classic Wayfarer-like styling, integrating technological components such as a camera, speakers, and microphone, while maintaining a sleek and discreet design Meta unveils Ray-Ban Meta Display smart glasses with augmented reality at Meta Connect 2025^[1].

The Oakley Meta Vanguard, priced at £499 (€549/$499), is designed specifically for sports enthusiasts. These glasses, weighing 66 grams, feature wrap-around frames for enhanced peripheral vision and are water-resistant. They integrate with Garmin watches and bike computers for performance tracking and automated recording features. The Oakley Meta Vanguard is set to begin shipping on October 21 Meta unveils Ray-Ban Meta Display smart glasses with augmented reality at Meta Connect 2025^[1].

The Ray-Ban Meta AI glasses generation 2, priced at £379 (€419/$379), offers improved battery life and an upgraded camera compared to the first generation. This model provides advanced AI capabilities and enhanced capture features, making it an accessible entry point into Meta’s smart eyewear portfolio Meta unveils Ray-Ban Meta Display smart glasses with augmented reality at Meta Connect 2025^[1].

These new smart glasses position Meta as a leader in wearable AI technology, offering a range of options from basic AI assistance to advanced augmented reality display capabilities across different price points and use cases. The company's investment in smart eyewear technology aligns with its broader strategy to diversify revenue streams beyond its core social networking platforms Meta unveils Ray-Ban Meta Display smart glasses with augmented reality at Meta Connect 2025^[1].

The introduction of these smart glasses reflects Meta's commitment to innovation and its ongoing efforts to expand its product offerings. As the market for wearable technology continues to grow, Meta's strategic investments in this area could potentially drive significant revenue growth and market share in the future.