Meta's Sports Engagement Report: Key Takeaways and Opportunities for Advertisers

Meta has published a report with National Research Group on sports engagement on its platforms, highlighting the role of Meta's apps in sports-related discussion and community building. The report shows that Meta platforms are a key destination for sports engagement, with 17% of sports-related discussion happening on Meta apps. Facebook, Instagram, and WhatsApp are the top apps driving sports engagement, while Threads also plays a significant role. The report also explores the opportunities for sports-related advertisers and provides demographic insights for the Meta sports audience.