Meta Expands AI Capabilities with Midjourney Partnership

Meta is partnering with Midjourney to license the startup's AI image and video generation technology, aiming to develop products that compete with industry-leading AI models. The partnership could help Meta improve its AI image and video generation capabilities, which it has already demonstrated with its Imagine and Movie Gen tools. The deal marks Meta's latest effort to stay ahead in the AI race, following its hiring spree, acquisition of Play AI, and investment in Scale AI.

Title: Meta Partners with Midjourney to License AI Image and Video Generation Technology

Meta has announced a strategic partnership with Midjourney to license the startup's AI image and video generation technology. The collaboration aims to enhance Meta's capabilities in AI imagery and video, positioning it to compete with leading AI models from companies like OpenAI and Google. The partnership is a significant move for Meta, which has been actively investing in AI to keep pace with its rivals.

Meta's Chief AI Officer, Alexandr Wang, disclosed the partnership on Friday, stating that the deal involves a technical collaboration between the research teams of both companies. Wang emphasized that Meta's approach to AI development requires leveraging the best technologies and talent in the industry. The partnership with Midjourney is expected to bolster Meta's AI image and video generation tools, such as Imagine and Movie Gen, which have already been integrated into several of Meta's products.

Midjourney, known for its realistic and unique style in AI image generation, is one of the few leading AI model developers that has remained independent without external funding. The startup's technology is highly regarded, and its AI video model, V1, was released in June. The licensing agreement with Meta marks a strategic move for Midjourney, which has been generating substantial revenue through its subscription-based model.

The partnership aligns with Meta's broader strategy to expand its AI capabilities and integrate them across its product portfolio. Meta has been investing heavily in AI, including its acquisition of Play AI and investment in Scale AI. The company has also been actively hiring top AI talent, offering compensation packages worth upwards of $100 million.

While the terms of the partnership between Meta and Midjourney remain unknown, the startup's CEO, David Holz, has confirmed that Midjourney will continue to operate independently. The collaboration is expected to bring significant advancements in AI image and video generation, helping Meta to stay competitive in the rapidly evolving tech industry.

Meta's partnership with Midjourney is part of a broader trend in the tech industry, where companies are increasingly focusing on AI-specific infrastructure and strategic collaborations to gain a competitive edge. The deal is a testament to the growing importance of AI in digital services and the evolving landscape of cloud computing.

References:
[1] https://www.theverge.com/news/764715/meta-ai-midjourney-license-partnership
[2] https://techcrunch.com/2025/08/22/meta-partners-with-midjourney-on-ai-image-and-video-models/