Meta Enhances Brand Rights Protection System for Improved Enforcement

Meta is updating its Brand Rights Protection system to enhance enforcement measures. The expanded reporting functionality allows all businesses enrolled in the system to report suspected scam ads at scale. Additionally, a new "Other" category enables brands to request action on ads that don't explicitly use their IP. These updates aim to combat scams and impersonation, with Meta removing over 157 million ad pieces from Facebook and Instagram in 2024 due to policy violations.

Meta has announced significant updates to its Brand Rights Protection system, aimed at bolstering enforcement measures against scam ads and impersonation. The expanded reporting functionality allows all businesses enrolled in the system to report suspected scam ads at scale, while a new "Other" category enables brands to request action on ads that do not explicitly use their intellectual property (IP). These enhancements follow Meta's removal of over 157 million ad pieces from Facebook and Instagram in 2024 due to policy violations [1].

The updates include a streamlined takedown request experience with fewer steps required to lodge a concern. Meta has also added new search options within the "Reports" tab to facilitate easier information retrieval on reported issues. Additionally, the platform now includes AI image matching based on reference images of products to detect potential concerns across its apps [2].

Meta's efforts to combat scams and impersonation are part of a broader strategy to maintain user trust and protect businesses from fraudulent activities. The expanded reporting functionality and the "Other" category enable brands to report a wider range of violations, leveraging the broader industry knowledge of rights holders to investigate and address these concerns more effectively.

References:
[1] https://www.ainvest.com/news/meta-secures-29b-ai-infrastructure-pimco-blue-owl-lead-funding-2508/
[2] https://www.socialmediatoday.com/news/meta-updates-brand-protection-manager-with-new-ui/757359/