Meta Dominates Global Smart Glasses Market with 73% Share, Driven by AI Technology and Partnership with Ray-Ban

The global smart glasses market is experiencing rapid growth, with shipments increasing 110% YoY in H1 2025. Meta, in partnership with Ray-Ban, dominates the market with a 73% share, while AI-enabled smart glasses account for 78% of shipments. The market is expected to maintain its growth momentum, with a projected compound annual growth rate exceeding 60% from 2024 to 2029.

The global smart glasses market has experienced a significant surge in growth, with shipments increasing by 110% year-over-year (YoY) in the first half of 2025 [1]. Meta, in collaboration with Ray-Ban, has emerged as the dominant player in this rapidly expanding market, securing a 73% share of the market [1]. This dominance is primarily driven by strong demand and the expanded manufacturing capacity of Luxottica, Ray-Ban's parent company [1].

AI-enabled smart glasses have become the cornerstone of this market, accounting for 78% of total shipments in the first half of 2025, up from 46% in the same period last year [1]. This growth is largely attributable to the success of Meta's Ray-Ban AI glasses, which have sold more than two million pairs since their introduction in October 2023 [1]. Other notable players in the market include Chinese brands such as Xiaomi, TCL-RayNeo, Kopin Solos, and Thunderobot [1].

The market's continued growth is projected to maintain its momentum, with a compound annual growth rate (CAGR) exceeding 60% from 2024 to 2029 [1]. This optimism is bolstered by the expected influx of new AI smart glasses models from major players such as Meta and Alibaba in the second half of 2025 [1].

Samsung has also entered the fray with its ambitious strategy of developing two types of smart glasses: a display-free model and an advanced augmented reality (AR) headset, both slated for launch by the end of 2026 [2]. This dual-product strategy positions Samsung to compete with established players like Apple, Google, and Meta in the rapidly growing smart wearables market.

HTC, another major player, has launched its Vive Eagle smart glasses to challenge Meta's Ray-Ban smart glasses, featuring voice-activated AI, an ultra-wide camera, and real-time translation capabilities [3]. HTC's entry into the display-less smart glasses market underscores the intense competition in this sector.

The global smart glasses market is expected to grow from $25.35 billion in 2025 to over $1.6 trillion by 2032, driven by technological advancements and increasing consumer demand [2]. As these technologies continue to evolve, the smart glasses market is poised to become a significant player in the wearable technology sector, potentially supplanting smartphones as the next generation of devices [2].

References:
[1] https://indianexpress.com/article/technology/tech-news-technology/meta-ray-ban-ai-glasses-fuels-growth-global-market-10185063/
[2] https://theoutpost.ai/news-story/samsung-s-dual-strategy-display-free-smart-glasses-and-ar-headset-set-to-launch-by-2026-19039/
[3] https://theoutpost.ai/news-story/htc-challenges-meta-with-ai-powered-vive-eagle-smart-glasses-19075/