Meta Cracks Down on Spam with Fake Profile Removals and AI Restrictions.

Meta Platforms removed 10 million fake profiles in the first half of 2025, targeting spammy content and unoriginal posts. The company is also rolling out new rules to give more visibility to original posts created by real users and using new technology to reduce the spread of duplicate videos. Meta is increasing its spending on AI, including building a powerful AI system called a supercluster. Analysts have a Strong Buy consensus rating on META stock, with an average price target of $735.21 per share.

Meta Platforms, the parent company of Facebook, has taken significant steps to clean up its platform by removing 10 million fake profiles in the first half of 2025. The company aims to combat spammy content and unoriginal posts, which have become prevalent due to advancements in AI. This initiative is part of Meta's broader effort to make the Facebook Feed more relevant and authentic.

The company has identified and removed approximately 500,000 accounts that were spreading spam or behaving dishonestly. These accounts had their posts demoted and comments hidden to limit their ability to monetize their content. Meta is also rolling out new rules that prioritize original posts from real users, giving them more visibility on the platform.

Meta's crackdown on spam and inauthentic content coincides with its increased investment in AI. CEO Mark Zuckerberg announced plans to spend hundreds of billions of dollars on AI compute infrastructure, including building a powerful AI system called a supercluster. This investment is aimed at enhancing Meta's AI capabilities and improving the overall user experience.

The move to clean up content comes as other platforms also take action against spammy, low-quality content. Google's YouTube, for instance, has announced a policy change that prevents content that is mass-produced or repetitive from being eligible for ad revenue. However, YouTube clarified that the policy change is not a ban on AI content but rather a way to curb unoriginal and spammy videos.

Investors have reacted positively to Meta's initiatives. Analysts have a Strong Buy consensus rating on META stock, with an average price target of $735.21 per share. This suggests that shares are near fair value and indicates investor confidence in Meta's strategic moves.

References:
[1] https://www.tipranks.com/news/meta-removes-10-million-fake-profiles-as-it-cracks-down-on-spam
[2] https://www.nbcchicago.com/news/business/money-report/meta-removes-10-million-facebook-profiles-in-effort-to-combat-spam/3788949/