Meme Stocks: Are Kohl's, Krispy Kreme, and GoPro Worth Your Investment?

The article discusses the trend of "meme stocks" where social media hype drives stock prices. Five new meme stocks are analyzed: Kohl's, Krispy Kreme, GoPro, AMC Entertainment, and Bed Bath & Beyond. Experts predict that Kohl's and Krispy Kreme may not sustain momentum due to declining sales and high debt levels, while GoPro's sudden surge is surprising given its lack of annual profits. AMC Entertainment and Bed Bath & Beyond are also discussed, with mixed predictions for their future performance.

The trend of "meme stocks" continues to captivate investors and financial markets, with social media hype driving stock prices to unprecedented levels. As of July 2, 2025, five new meme stocks have garnered significant attention: Kohl's, Krispy Kreme, GoPro, AMC Entertainment, and Bed Bath & Beyond. This article delves into the recent performance and future prospects of these companies.

Kohl's (KSS) and Krispy Kreme (KKD) have seen mixed results. Kohl's has struggled with declining sales and high debt levels, which may hinder its ability to sustain momentum. Krispy Kreme, on the other hand, has benefited from increased demand for its products, but its stock price remains volatile. Both companies face challenges in maintaining their growth trajectory.

GoPro (GPRO) has experienced a surprising surge in its stock price, driven by investor optimism and positive market sentiment. Despite its lack of annual profits, GoPro's decision to combat tariff impacts by raising global prices and launching an AI training program has been well-received by investors. The company's strategic move to secure financial aid from Farallon Capital Management has also bolstered its balance sheet. However, the long-term sustainability of this growth remains to be seen.

AMC Entertainment (AMC) and Bed Bath & Beyond (BBBY) have seen mixed predictions for their future performance. AMC has benefited from increased demand for movie theaters and has been able to leverage its brand to attract new investors. However, the company's high debt levels and dependence on movie revenue pose risks to its long-term success. Bed Bath & Beyond, on the other hand, has seen a resurgence in its stock price following a series of strategic moves, including the appointment of a new CEO and the implementation of cost-cutting measures. However, the company's ability to maintain its growth trajectory remains uncertain.

In conclusion, the meme stock phenomenon continues to evolve, with companies like GoPro experiencing unexpected surges and others like Kohl's and Krispy Kreme facing challenges in maintaining their momentum. As investors and financial professionals, it is crucial to conduct thorough research and consider both the short-term and long-term implications of these stocks.

References:
[1] https://www.timothysykes.com/news/gopro-inc-gpro-news-2025_08_26/