A Meme Se Torna Mercado: O Que o ETF DOGE Revela Sobre o Novo Valor Financeiro

The first U.S.-listed Dogecoin (DOGE) exchange-traded fund (ETF) is set to begin trading on Thursday, marking a significant milestone for the crypto asset and the broader market. The Rex-Osprey Doge ETF (DOJE) received approval from the U.S. Securities and Exchange Commission (SEC) and will be offered under the Investment Company Act of 1940, a regulatory framework that has previously been used for other crypto-related funds like the Solana staking ETF. Bloomberg ETF analyst Eric Balchunas highlighted the novelty of the fund, noting it is the first U.S. ETF to hold an asset with no inherent utility or purpose. This classification reflects DOGE’s origins as a memecoin, created as a joke, yet now attracting institutional interest.

Prior to the ETF’s anticipated launch, Dogecoin’s price has surged nearly 17% over the past week, according to market data. The Rex-Osprey DOGE ETF is managed by REX Shares and Osprey Funds and distributed by Foreside Fund Services. Analysts suggest the ETF’s approval signals growing institutional recognition of the cultural and community-driven value of DOGE, which has a market capitalization of approximately $36 billion. Jordan Jefferson, CEO of DogeOS and MyDoge, emphasized that the ETF represents a watershed moment in the evolution of memecoins, noting that the product demonstrates the acceptance of speculative tokens in mainstream financial markets.

The launch of the DOGE ETF has also fueled optimism among traders and investors, who are eyeing potential price targets for the cryptocurrency. Technical analysis suggests that DOGE could rally toward $0.50 in the near term, with longer-term projections extending to as high as $3.65, based on chart patterns such as the ascending triangle and cup-and-handle formations. Popular crypto analyst XForceGlobal has also expressed bullish sentiment, forecasting a potential all-time high of around $1 or even $10 for Dogecoin, based on Elliott Wave analysis. These projections, however, remain speculative and are not guaranteed, as the asset remains highly volatile.

The DOGE ETF is also part of a broader wave of memecoin-related financial products seeking regulatory approval. For instance, Canary Capital Group recently filed for a spot ETF tied to TRUMP Coin, a Solana-based token linked to former U.S. President Donald Trump. At the same time, the SEC is expected to rule on other DOGE-related ETF applications, including Grayscale’s proposed conversion of its Dogecoin Trust into an ETF by mid-October. The regulatory landscape continues to evolve, with market participants closely monitoring how these products are structured and whether they will attract sustained institutional investment or remain speculative plays.

While the DOGE ETF provides a regulated avenue for investors to gain exposure to Dogecoin, it remains to be seen whether the product will drive broader adoption or simply channel funds into a niche asset. The ETF’s success may hinge on whether it can attract sustained inflows and whether the asset continues to gain traction as a cultural phenomenon rather than a traditional investment. Analysts and investors alike are watching the weeks ahead for signs of liquidity expansion and price stability in the DOGE market, as the product moves from launch to long-term viability.