Meatable CEO Jeff Tripician on Asian Market Potential: ICR Conference 2025

At the 27th Annual ICR Conference, held in Orlando, Florida from January 13-15, 2025, Meatable CEO Jeff Tripician shared his insights on the Asian market potential for cultivated meat. With the global demand for protein rising and the pressure on food systems to adopt sustainable practices, the Asian market presents a significant opportunity for Meatable and other cultivated meat companies.

Tripician highlighted the growing demand for protein in Asia, particularly in Southeast Asia, where the region's GDP is at risk from nature loss. He emphasized the need for investment in Asia's natural capital and emissions reduction to protect and restore the region's natural resources. Meatable's proprietary opti-ox™ technology enables the company to produce real meat from animal cells without harming animals, addressing the environmental and ethical concerns associated with traditional meat production.



Meatable's partnership with Betagro Ventures in Thailand and ESCO Aster in Singapore positions the company for success in the Asian market. Betagro Ventures, a prominent food company in Thailand, offers Meatable access to the Asian market, particularly Thailand and Southeast Asia, through its extensive distribution network and customer base. ESCO Aster, the first and only commercially licensed cultivated meat manufacturer in Singapore, provides Meatable with a production facility to create its first consumer products, enabling the company to start selling its products in Singapore and expand across the region as legislation develops.



Tripician also addressed the challenges and opportunities in the Asian market for cultivated meat. He acknowledged the need to meet consumer preferences for local cuisine and the importance of regulatory frameworks and legislative bans. However, he expressed confidence in Meatable's ability to address these challenges through its strategic partnerships, focus on local consumer preferences, and innovative technology.



In conclusion, Meatable CEO Jeff Tripician's insights at the ICR Conference 2025 highlight the Asian market potential for cultivated meat. With its proprietary opti-ox™ technology, strategic partnerships, and focus on local consumer preferences, Meatable is well-positioned to succeed in the rapidly growing Asian market. As the global demand for protein continues to rise and the pressure on food systems to adopt sustainable practices increases, cultivated meat companies like Meatable play a crucial role in addressing these challenges and providing sustainable, real meat without harming people, animals, or the environment.