McDonaldland Revival: A Nostalgic Celebration with Exclusive Meal and Fortnite Experience

McDonald's is reviving its nostalgic McDonaldland theme after 20 years, starting August 12, 2025. The limited-time campaign includes themed packaging, a new mystery milkshake flavor, collectible souvenirs, and a hidden Fortnite gaming experience. The McDonaldland Meal features two entrée options, a side of World Famous Fries, and a Mt. McDonaldland Shake. The promotion will begin in the US and other countries are expected to follow later in the year.

McDonald's is set to reintroduce its nostalgic McDonaldland theme after a 22-year hiatus, starting on August 12, 2025. The limited-time campaign, titled "McDonaldland: The Return," aims to rekindle the brand's connection with younger audiences while appealing to older fans who grew up with the fantasy realm. The campaign will feature themed packaging, a mystery milkshake flavor, collectible souvenirs, and a hidden Fortnite gaming experience [1].

The McDonaldland Meal, available for a limited time in the US and potentially in other countries later this year, includes two entrée options (Quarter Pounder with Cheese or 10-piece McNuggets), a side of World Famous Fries, and a Mt. McDonaldland Shake. The meal also comes with a colorful shake inspired by the fictional world's whimsical elements, such as a volcano and pink clouds [2].

The campaign's centerpiece is a commercial that pays homage to the original McDonaldland spot, remade by Toro y Moi, a music artist with Gen Z appeal. The commercial will air on various platforms, including television, social media, and streaming services. Additionally, McDonald's will collaborate with other brands to create limited-edition merchandise, such as clothing and accessories [1].

McDonald's has been focusing on building cultural relevance with both Gen Z and older audiences through its marketing strategies. The company has seen success with previous campaigns, such as the "Famous Orders" series and the Minecraft collaboration, which helped reboot sales after a year of flat or declining performance [1].

The McDonaldland revival is part of McDonald's broader strategy to engage with customers and create memorable experiences. By tapping into nostalgia and modern marketing techniques, the campaign aims to foster a sense of excitement and fun, encouraging customers to return to McDonald's and build a closer connection to the brand [1].

References:
[1] https://www.adweek.com/brand-marketing/behind-the-wacky-and-whimsical-revival-of-mcdonaldland/
[2] https://www.clarionledger.com/story/news/2025/08/12/mcdonalds-new-adult-happy-meal-where-mississippi-get-mcdonaldland-volcano-shake/85624796007/