McDonald's Canada Announces Price Freeze on Small Coffee and Discount on Value Meals for One Year

McDonald's Canada is freezing the price of a small coffee at $1 for at least a year and dropping the price of its McValue meals to $5 for the same duration. The move is aimed at addressing consumer concerns about inflation and financial insecurity. The chain's global CEO had previously warned of fewer sales from lower-income diners due to a bifurcated economy, but this move is seen as a way to protect customer visit frequency and maintain the value equation.