McCann appoints Brendan Gaul as Global Chief Entertainment Officer, acquires Traverse32

McCann announces the appointment of Brendan Gaul as Global Chief Entertainment Officer, bringing Traverse32, an original entertainment company, from IPG Mediabrands. Gaul will report to Daryl Lee, Global CEO of McCann and McCann Worldgroup. Gaul has a proven track record of developing entertainment properties, including a Cannes Lions Grand Prix for Film win for "THE FINAL COPY OF ILON SPECHT."

McCann has announced the appointment of Brendan Gaul as Global Chief Entertainment Officer, bringing with him the original entertainment company, TRAVERSE32, from IPG Mediabrands. Gaul will report directly to Daryl Lee, Global CEO of McCann and McCann Worldgroup. This move underscores McCann's strategic focus on brand storytelling through entertainment.

Brendan Gaul has a proven track record of developing entertainment properties. His recent success includes a Cannes Lions Grand Prix for Film win for "THE FINAL COPY OF ILON SPECHT," produced in partnership with McCann and BREAKWATER Studios. This film, which also garnered multiple Lions, exemplifies Gaul's ability to create culturally resonant stories that brands can authentically tell. This marks the second Grand Prix for Gaul, highlighting his effectiveness in producing hits for brands.

Gaul's appointment also signifies McCann's intention to integrate long-form entertainment storytelling into its brand-building strategies. His return to McCann, where he started his career in 2002, brings a wealth of experience in developing original content. Gaul has been instrumental in producing several successful projects, including "Dear Santa" for the US Postal Service and "5B" for J&J, which achieved a 100% Rotten Tomatoes score and is now part of MOMA's permanent collection.

TRAVERSE32, under Gaul's leadership, has multiple projects in development with top Hollywood players like Imagine Entertainment, Breakwater Studios, Blink49, and Helium. The company is represented by CAA and has been collaborating closely with McCann, as demonstrated by their recent work on "THE FINAL COPY OF ILON SPECHT."

McCann's move to appoint Gaul as Global Chief Entertainment Officer reflects its commitment to forging new creative partnerships and working with top-tier talent. This strategic shift aims to enhance McCann's storytelling capabilities and strengthen its brand-building efforts.

References:
[1] https://www.prnewswire.com/news-releases/brendan-gaul-named-mccanns-global-chief-entertainment-officer-302529014.html
[2] https://www.stocktitan.net/news/IPG/brendan-gaul-named-mc-cann-s-global-chief-entertainment-m851en1338h2.html