Maytag Unveils Innovative Appliances at KBIS 2025

Maytag, a leading brand in the home appliance industry, is set to captivate attendees at the 2025 Kitchen and Bath Industry Show (KBIS) with an immersive, sensory experience that highlights its commitment to innovation, performance, and durability. The brand will showcase its hardworking appliance portfolio in a unique section of the Whirlpool Corporation booth (#W1801), offering visitors an unmatched performance experience.

Innovative Products and Features

Maytag will unveil several innovative products and features at KBIS 2025, including:

1. Maytag® Pet Pro Front Load Laundry System: Specifically designed to conquer pet hair, this washer and dryer pair features the Pet Pro Option, which unleashes additional water and a deep rinse to lift and remove pet hair. The dryer traps and removes loads of pet hair from clothes in the lint trap with the Pet Pro option, making it an ideal choice for pet owners.
2. Maytag® 30-Inch Wide Gas Range with Grill Mode: This powerhouse gas range is designed to handle all the demands of a kitchen with ease. Its Grill Mode provides the taste and look of grilled foods cooked completely indoors, while additional cooking modes like No-Preheat Air Fry, Air Baking, and Air Roast cater to various culinary preferences.
3. Maytag® Arctic Blue Refrigerator with PowerCold® Feature: This side-by-side refrigerator offers ultimate cooling performance with its PowerCold® feature, which quickly cools groceries from room temperature to chilly. The EvenAir Cooling System ensures consistent coldness front to back, while the LED light tower provides better visibility for easy navigation.
4. Maytag® Dishwasher with PowerBlast® Cycle and Advanced Drying System: This dishwasher features the PowerBlast® cycle, which scours away stubborn foods like egg yolk, peanut butter, and dried-on oatmeal with ease. The Advanced Drying System ensures dishes come out cabinet-ready, saving users time and effort.

Smart Technology and Sustainability

Maytag's product offerings at KBIS 2025 also emphasize smart technology and sustainability, positioning the brand for future growth and consumer demand. The Pet Pro Front Load Laundry System and Arctic Blue Refrigerator demonstrate Maytag's commitment to addressing specific consumer needs and preferences, such as pet hair removal and quick cooling, while also contributing to sustainability through reduced energy waste and landfill waste.

Market Trends and Consumer Demand

The integration of smart technology and sustainability in Maytag's product offerings aligns with market trends and consumer preferences. According to a 2023 report, almost 17 million U.S. users own a smart appliance, with this segment rapidly expanding (Statista, 2023). Additionally, a 2022 survey found that 73% of consumers are willing to pay more for sustainable products, indicating a strong market demand for eco-friendly appliances (McKinsey, 2022).

Conclusion

Maytag's immersive, sensory experience at KBIS 2025 effectively showcases the brand's commitment to innovation, performance, and durability. By captivating all five senses and addressing the needs of various consumer segments, Maytag can enhance its consumer appeal and market share. The brand's integration of smart technology and sustainability in its product offerings positions it well for future growth and consumer demand, as these features align with market trends and consumer preferences.