Mattel's Pricing Power and Competitive Positioning Under Threat from Mexico's Tariffs and Kidult Push

Mexico's 2026 tariff hike on Chinese imports may raise costs for Mattel, a toy maker with local factories, while curbing cheaper Asian competition. This, combined with the company's push into trends like the "Kidults" segment, could reshape its competitive positioning and pricing power in key markets. The main risk is that input cost inflation proves harder to pass through than expected.