Mattel Names Former Netflix, Disney Exec as Chief Consumer Products Officer

Mattel has appointed Natalia Premovic as its Chief Consumer Products and Experiences Officer, effective Jan. 5. Premovic previously worked at Netflix and Disney, leading consumer products and e-commerce globally. She will oversee Mattel's global consumer products, publishing, experiences, and location-based entertainment. Premovic will report to CEO Ynon Kreiz, who stated that her expertise will help Mattel derive more value from its intellectual property.