Mattel's Monster High Collaborates with KATSEYE on "Fright Song" Remake

Mattel's Monster High brand has collaborated with girl group KATSEYE to release a remake of their iconic anthem, "Fright Song". The reimagined version, now available on streaming platforms, features a high-energy music video and celebrates individuality and belonging. The collaboration aims to bring the next generation of fans into the Monster High universe. KATSEYE designed custom Monster High dolls inspired by each member, showcasing the brand's commitment to celebrating uniqueness.

Mattel, Inc. (NASDAQ: MAT) has announced a significant collaboration with the global girl group KATSEYE to release a reimagined version of Monster High's iconic anthem, "Fright Song." The updated track, now available on all major streaming and digital download platforms, features a high-energy music video that celebrates individuality and belonging. This collaboration marks a strategic move by Mattel to engage the next generation of fans and reinforce the brand's core values of bold creativity and fearless self-expression.

The release, which launched on July 18, 2025, includes a music video that blends cinematic visuals, advanced lighting effects, and dynamic choreography to bring to life the unique monster personas of each KATSEYE member. The group, known for their breakout EP "BEAUTIFUL CHAOS" and hit singles "Gnarly" and "Gabriela," transforms into custom-created monsters inspired by their heritage and personal strength. The music video showcases the group's transformation into a shapeshifting Rakshasa, a mystical sea creature, and other mythical beings, all while celebrating their individuality.

KATSEYE's version of "Fright Song" injects fresh vocals, updated song lyrics, and an empowering tempo that celebrates individuality, a core tenet of both Monster High and the breakout group. The collaboration aims to bring a new generation of fans into the Monster High universe and continues the brand's mission to create a world where everyone is proud to be their authentic self.

To mark the collaboration, Mattel and KATSEYE have designed custom one-of-a-kind dolls inspired by each KATSEYE member. These exclusive dolls, which are not for sale, serve as a tribute to the creative process behind the collaboration. Each doll showcases a unique monster alter ego that reflects the individuality and strength of the KATSEYE members.

The collaboration between Monster High and KATSEYE is a strategic move for Mattel to engage a younger audience and reinforce the brand's core values. By partnering with a globally recognized girl group, Mattel aims to expand its reach and create a more inclusive and diverse Monster High universe. This move also highlights Mattel's commitment to celebrating uniqueness and empowering young girls to embrace their individuality.

References:
[1] https://www.stocktitan.net/news/MAT/monster-high-tm-fright-song-gets-a-drop-dead-glam-remake-from-global-xee34nok0pyg.html
[2] https://www.businesswire.com/news/home/20250717268469/en/Monster-High-Fright-Song-Gets-a-Drop-Dead-Glam-Remake-From-Global-Girl-Group-KATSEYE