Mattel Celebrates 80 Years of Iconic Toys and Imagination with "The Mattel Archive"

Mattel and Rizzoli have announced the release of "The Mattel Archive," a definitive illustrated history celebrating eight decades of the company's iconic toys, imagination, and innovation. The hardcover book features full-page renditions of original printed Mattel catalogs and chronicles the company's transformation from its founding in 1945 to its current status as a global leader in toys and family entertainment. The book is set to be published on October 14, 2025.

Mattel, Inc. (Nasdaq: MAT) and Rizzoli have announced the upcoming release of "The Mattel Archive," a definitive illustrated history celebrating eight decades of the company's iconic toys, imagination, and innovation. The hardcover book, set to be published on October 14, 2025, features full-page renditions of original printed Mattel catalogs, chronicling the company's transformation from its founding in 1945 to its current status as a global leader in toys and family entertainment Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1].

"The Mattel Archive" is a rich visual guide that highlights the company's iconic franchises such as Barbie®, Hot Wheels®, Matchbox®, Masters of the Universe®, American Girl®, Fisher-Price®, Thomas & Friends™, UNO®, and more. The book is brought to life through archival images and is set to be a treasure for toy enthusiasts, collectors, and anyone with a sense of wonder for the stories behind Mattel's most beloved brands Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1].

Ynon Kreiz, Chairman and Chief Executive Officer of Mattel, pens the foreword, providing a personal and authoritative perspective on the company's storied legacy. The book will be available for $75.00 in the US and $100.00 in Canada, with serial rights available for contact Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1].

Mattel, founded in 1945, has been a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. The company's offerings include toys, content, consumer products, digital and live experiences, and its products are sold in collaboration with leading retail and ecommerce companies. Rizzoli New York, known for publishing exquisite, illustrated books, has been a leader in various fields, including fashion, interior design, culinary, art, architecture, and photography Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1].

This announcement comes at a time when Mattel is focusing on its digital transformation and expanding its portfolio to include more content and digital experiences. The release of "The Mattel Archive" is expected to generate interest among toy enthusiasts and collectors, potentially driving sales and enhancing the company's brand image Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1].

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Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025^[1] https://www.stocktitan.net/news/MAT/mattel-and-rizzoli-unveil-the-mattel-archive-to-celebrate-eight-lmwg4z9x1kh2.html