Mattel's 80th Anniversary: A Philanthropic Celebration for Children Worldwide

In 2025, Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company, is celebrating its 80th anniversary with a year-long philanthropic campaign called "80 Moments for 80 Years." This initiative, launched by the Mattel Children's Foundation, aims to spotlight decades of impactful nonprofit partnerships and charitable efforts, all dedicated to serving those who need it most and honoring Mattel's belief that every child has a fundamental right to play.

Throughout 2025, Mattel will donate resources and funds to over 80 nonprofits globally and launch more than 80 philanthropic activations through its Play it Forward philanthropic program. This program features in-kind donations, volunteerism, and strategic nonprofit collaborations, supporting children, families, and communities worldwide.



Regional Partnerships:

1. United States:
* Mattel celebrates 20 years of partnership with Save the Children by supporting the organization's 'Make Summer Fair' initiative, which helps fill critical gaps in early learning in rural America by providing various ways for children to learn and engage over the summer.
* Other U.S. partners include Ronald McDonald House Charities (RMHC), Easterseals, Feed the Children, Good+Foundation, Girls Inc., The Salvation Army, and more.
2. Europe, Middle East, and Africa (EMEA):
* Mattel supports BILD hilft e. V. Ein Herz für Kinder and Tafel Deutschland, focusing on children's health and hunger relief. Additionally, the company supports Stützende Hände and Deutsche Kinderkrebsstiftung (German Child Cancer Foundation), contributing to cancer research and support for children with cancer.
* More partners will be shared soon.
3. Latin America:
* Mattel supports Save the Children in Latin America, focusing on education and emergency response programming. The company also partners with Aldeias Infantis in Brazil, advocating for children's right to family, and COCREA in Colombia, promoting local sustainability in the cultural and creative ecosystem.
4. Asia-Pacific (APAC):
* Mattel supports Starlight Children’s Foundation in Australia, focusing on hospitalized children and their families. The company also partners with Rotary Club of Hangzhou in China, Special Olympics in Hong Kong, Access India and Premnidhi Special School in India, The Kindness Collective in New Zealand, and SAO BIEN in Vietnam.

Global Partnerships:

1. Mattel is also helping Make-A-Wish to grant wishes for children facing a critical illness. Recently, Hot Wheels, the #1 selling toy in the world, helped grant a wish to a child and their family. They received a personal tour of Mattel’s Handler Team Design Center in El Segundo, California, where they met with Hot Wheels designers. The experience culminated with the child receiving a one-of-a-kind custom Hot Wheels car. Additional wishes will be granted during World Wish Month in April, with Mattel offices worldwide participating.
2. International Day of Play:
* In celebration of International Day of Play in June, Mattel will continue the celebration and bring play to Washington D.C. with activities focused on child health. Additionally, Mattel will host its fifth annual Play it Forward Global Volunteer Week, with hundreds of children attending Camp Mattel at the El Segundo campus, and more activations taking place throughout the week at every Mattel campus and community globally.

By supporting over 80 nonprofits globally through its Play it Forward program, Mattel demonstrates its commitment to community development and social causes. This investment can yield significant returns on investment, including enhanced brand reputation, improved employee engagement, community development, tax benefits, and potential new markets and partnerships. By celebrating its 80th anniversary with a philanthropic focus, Mattel continues to make a positive impact on society while also driving business success.