Marriott Bonvoy and Flipkart Launch Strategic Partnership for Indian Consumers

Marriott Bonvoy and Flipkart have launched a strategic partnership, allowing members to earn and redeem rewards seamlessly across Flipkart's shopping ecosystem and Marriott Bonvoy's global travel program. The alliance brings together Marriott Bonvoy's global rewards ecosystem and Flipkart's SuperCoins, giving members a frictionless way to earn more, redeem smarter, and unlock rewards faster. The partnership aims to capitalize on India's phenomenal travel growth and provide customers with a customer-first approach that enhances value for existing members.

Marriott Bonvoy, the global travel platform by Marriott International, and Flipkart, India's leading e-commerce platform, have announced a strategic partnership that integrates their loyalty programs. This collaboration allows members to seamlessly earn and redeem rewards across Flipkart's shopping ecosystem and Marriott Bonvoy's global travel program. The partnership aims to capitalize on India's growing travel market and provide customers with a more rewarding and integrated shopping and travel experience.

The new partnership, dubbed "Your Cart Takes You Places," brings together Marriott Bonvoy's extensive global rewards ecosystem and Flipkart's SuperCoins loyalty program. Members can now earn and swap points between the two platforms, unlocking rewards that range from everyday shopping carts to free stays, suite upgrades, and unforgettable getaways across the globe.

Key benefits of this partnership include:

- Marriott Bonvoy members can earn Marriott Bonvoy points across Flipkart's extensive marketplace.
- Customers must be registered members of both platforms and link their accounts to unlock benefits.
- Joint customers can transfer Flipkart SuperCoins to Marriott Bonvoy points and redeem them for booking hotels on Marriott.com.
- Members can exchange Marriott Bonvoy points to Flipkart SuperCoins and redeem them for shopping on Flipkart at an exchange rate of 2 Marriott Bonvoy points to 1 SuperCoin, and 2 SuperCoins to 1 Marriott Bonvoy point.
- Marriott Bonvoy member benefits are easily accessible to Flipkart members directly through the platform (FK Travel), the categories page, SuperCoin Zone, and the account section.

John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International, stated, "This strategic collaboration is an exciting step forward in how we bring more value to our Marriott Bonvoy members in India. By teaming up with one of the local leaders like Flipkart, we're making it easier for millions of consumers to enjoy the benefits of travel and everyday rewards."

Ranju Alex, Regional Vice President, South Asia, Marriott International, added, "This collaboration not only enhances value for our existing members but also positions both brands to strongly capitalize on India's phenomenal travel growth."

Manjari Singhal, Head - Flipkart Travel, commented, "Over the years, we've focused on building experiences that add real value to our customers' lives, and we're proud to have shaped SuperCoins into one of India's most rewarding and inclusive loyalty programs. This partnership strengthens our vision of creating a truly integrated, cross-category rewards ecosystem."

The partnership extends Marriott Bonvoy's value beyond hotel stays, integrating it more seamlessly into daily life. By linking both accounts, members can enjoy exclusive Marriott Bonvoy member benefits, earn Marriott Bonvoy points when they shop on Flipkart, and unlock great deals on Cleartrip and Flipkart Travel.

References:
[1] https://www.prnewswire.com/apac/news-releases/a-new-era-of-loyalty-begins-marriott-bonvoy-and-flipkart-launch-a-strategic-partnership-opening-a-world-of-unrivalled-value-and-experiences-for-indian-consumers-302534236.html
[2] https://finance.yahoo.com/news/era-loyalty-begins-marriott-bonvoy-053000847.html