Marqeta Unveils Marqeta Flex, a Revolutionary Buy Now, Pay Later Platform for Payment Apps

Marqeta has launched Marqeta Flex, a Buy Now, Pay Later solution that can be integrated into payment apps, enhancing the user experience and expanding the BNPL market. This innovation is in partnership with Klarna, Affirm, and payments platform Branch. Branch plans to incorporate the solution into its app, providing tailored BNPL options for workers. Marqeta Flex promises to personalize BNPL options and increase payment volume, offering card issuers and digital wallets flexibility in building custom payment solutions.

The payment industry is witnessing significant innovation with the launch of Marqeta Flex, a Buy Now, Pay Later (BNPL) solution by Marqeta in collaboration with Klarna, Affirm, and payments platform Branch. This partnership aims to provide a more personalized and flexible BNPL experience, ultimately increasing payment volume for card issuers and digital wallets (1).

The traditional process of onboarding merchants and integrating BNPL solutions poses challenges for lenders. Marqeta's modern virtual card-based solutions offer a seamless integration with customers' mobile wallets and merchants' POS systems, enabling real-time funding of purchases (1).

Marqeta Flex's instant issuance of virtual cards allows customers to apply for and receive financing at checkout, with funds released just-in-time to complete the transaction (1). The solution also supports machine-to-machine transactions, enabling the start of payment cycles without the need for prior integration with a merchant's POS system (1).

Dynamic spend controls offered by Marqeta Flex help lenders limit transaction approvals to specific merchants or start/end dates, minimizing fraud and ensuring a secure user experience (1).

Branch, a payments platform, plans to incorporate the solution into its app, providing tailored BNPL options for workers (1). This strategic partnership underscores the potential growth and reach of Marqeta Flex in the BNPL market.

Afterpay, another leading BNPL provider, expressed their satisfaction with Marqeta's capabilities and ability to speed up access to merchants (1). This partnership demonstrates the value of Marqeta's technology in enhancing the user experience and expanding market opportunities for BNPL providers.

In conclusion, Marqeta's launch of Marqeta Flex, a virtual card-based Buy Now, Pay Later solution, in collaboration with Klarna, Affirm, and payments platform Branch, promises to personalize BNPL options, increase payment volume, and provide flexibility for card issuers and digital wallets.