D-MARKET Electronic HEPS Plummets 24.77% Amid Retail Sector Volatility

Shares of D-MARKET Electronic (HEPS) plummeted 24.77% in pre-market trading on December 23, 2025, marking its most significant intraday decline since early 2025. The selloff occurred amid heightened volatility across the retail sector, with the stock trading near its 52-week low of $2.47.

The sharp drop followed a 19.45% pre-market collapse to $2.65, the lowest level since late 2024. HEPS joined a list of gap-down leaders like Luminar Technologies and Apolloomics, though no clear catalyst—such as earnings reports or regulatory updates—was identified.

Analysts noted conflicting technical signals: overbought RSI levels and a waning MACD histogram, suggesting a potential bearish reversal.

Options traders have turned to high-gamma contracts to capitalize on the stock’s volatility, with the HEPS20260116C2.5 call option attracting attention for its 488% leverage potential. Key support levels at $2.40 and resistance near $2.83 (Bollinger upper band) are now critical for gauging further directional bias. With the Consumer Discretionary sector showing divergent momentum, investors remain cautious as HEPS tests its psychological floor.

Technical indicators like the RSI and MACD are now flashing cautionary signals, with the RSI currently overbought and the MACD histogram showing signs of divergence from price action. These patterns are often early signs of a trend reversal. As the stock continues to oscillate near key levels, traders are watching for confirmation of a potential breakdown or a rebound that could signal a shift in sentiment.