Marico to acquire popcorn brand 4700BC for Rs 227 crore

Marico shares are expected to be in focus after the company acquired PVR Inox's popcorn brand 4700BC for Rs 227 crore. The acquisition is aligned with Marico's strategic priorities and aims to expand its total addressable market in value-added foods categories. The brand has seen robust revenue growth over the past three years, with revenue rising to Rs 98.66 crore in FY25. Marico plans to leverage its existing scale in foods to broaden the brand's presence across channels.