MARA Holdings Trading Volume Plummets 57.35% to 125th Position as Bitcoin Strategy Shifts

On July 15, 2025, MARA Holdings (MARA) experienced a significant decline in trading volume, with a 57.35% decrease from the previous day, totaling $744 million. This placed MARA at the 125th position in terms of trading volume for the day. The stock price of MARA also decreased by 2.34%.

MARA Holdings has made a strategic investment of $20 million in Two Prime, a SEC-registered institutional investment adviser. This investment significantly increases MARA's Bitcoin allocation managed by Two Prime from 500 BTC to 2,000 BTC. The 2,000 BTC will be held in a Separately Managed Account (SMA) designed to generate yield, reflecting a broader trend among institutional investors to put crypto assets to work beyond price appreciation.

This move comes as the Bitcoin mining industry faces challenges in the post-halving environment. Despite a 30% revenue increase to $214 million in Q1, MARA reported a $533 million net loss. Rising operational costs and shrinking block rewards are forcing miners to seek new revenue streams, with some pivoting to AI data centers. MARA's shift towards active yield strategies highlights the growing institutional trend of managing Bitcoin as an active, yield-generating asset.