Manchester United and Coca-Cola Announce Three-Year Partnership

Coca-Cola has become the official carbonated soft drink of Manchester United, with a three-year agreement that includes all Coke products at Old Trafford and events across the UK and Europe. The partnership extends the company's reach in the football industry and reinforces its position as a prominent beverage brand.

Manchester United and Coca-Cola have announced a significant three-year partnership, with Coca-Cola becoming the official carbonated soft drinks partner for the club in the UK and Europe. The deal, which includes pouring rights for a wide range of Coca-Cola products, marks a strategic move for both parties to enhance their brand visibility and fan engagement.

Under the agreement, Coca-Cola will headline across matchdays and fan experiences, offering a variety of carbonated drinks such as Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero. This partnership aims to provide Manchester United fans with a refreshing experience at Old Trafford and other events across the UK and Europe [1].

The collaboration extends Coca-Cola's reach in the football industry, complementing its ongoing league-wide agreement with the Premier League. Manchester United, renowned for its global fanbase and successful history, will benefit from Coca-Cola's brand recognition and marketing capabilities. The partnership will also involve engaging activations, digital content, and community-driven initiatives designed to create memorable experiences for fans [2].

Marc Armstrong, Chief Business Officer at Manchester United, stated, "Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. This partnership will go beyond matchday refreshments at Old Trafford, creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways."

Elodie Peribere, Senior Marketing Director at Coca-Cola, added, "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola."

This partnership underscores Coca-Cola's commitment to connecting with football fans in meaningful ways and reinforces its position as a prominent beverage brand. For Manchester United, the deal represents a strategic move to enhance its brand visibility and fan engagement, potentially driving additional revenue streams through sponsorships and merchandising [2].

References:
[1] https://stocktwits.com/news-articles/markets/equity/manchester-united-teams-up-with-coca-cola-in-new-3-year-deal/chrCWYORd9g
[2] https://www.businesswire.com/news/home/20250813372297/en/Manchester-United-Announces-Multi-Year-Partnership-With-Coca-Cola