Maisons du Monde: Streamlining Headquarters for Agility and Growth

Maisons du Monde, the leading player in inspiring, accessible, and sustainable home and decoration, has announced a strategic plan to reorganize and simplify its headquarters in Paris and Nantes. This initiative, part of the Inspire Everyday strategic plan, aims to enhance the company's agility and responsiveness to market changes and customer expectations in a complex economic environment. By rethinking the product offering, enriching the customer experience, developing new growth drivers, and offering complementary services, Maisons du Monde seeks to strengthen its omnichannel business model and optimize its operational model.

The new headquarters organization plans to reduce 91 positions, primarily located in Paris and Nantes, as part of a consultation with employee representatives. The implementation of the new organizational project will prioritize voluntary departures, including responsible measures negotiated with social partners. Each affected employee will receive personalized support to secure sustainable employment, whether through internal or external redeployment. This support will include funding for training, assistance with business creation or acquisition, as well as dedicated job search assistance.



The reorganization also aims to bring the headquarters closer to the stores, fostering a more collaborative and customer-centric approach. In addition, a comprehensive overhaul of the business division will be carried out with store staff to promote career development, training, and performance in customer service. This strategic plan is expected to result in significant cost savings, with circa €35 million in gross savings on SG&A and logistics costs, and a cumulative FCF above €100 million over three years.

Maisons du Monde's Inspire Everyday plan is backed by an enriched and highly engaged Board, and is being undertaken by a renewed executive team and committed associates. By focusing on customer needs and operational excellence, the company is laying the groundwork for sustainable profitable growth. With a strong focus on simplification and financial discipline, Maisons du Monde is increasing cash returns and transitioning into a more asset-light operator, evolving further into a lifestyle brand. This shift is expected to improve returns on capital employed and enhance shareholder value.

In conclusion, Maisons du Monde's strategic plan to reorganize and simplify its headquarters is a crucial step in enhancing the company's agility and responsiveness to market changes and customer expectations. By streamlining its operations, focusing on customer needs, and optimizing its business model, Maisons du Monde is well-positioned to drive growth and innovation in the competitive home and decoration market.