Mable Jiang Leaves FSL to Launch Trends Social Protocol

Mable Jiang, the former Chief Growth Officer of FSL, has announced her resignation and the establishment of a new social protocol called Trends. This move comes after years of exploring the mainstream adoption of crypto applications, during which Jiang has identified three key principles that will guide the development of Trends.

The first principle is that true Web3 innovation is always accompanied by a significant reduction in the cost of value transfer. The second principle is the trend of tokens as information containers merging with social media. The third principle is the ongoing decrease in on-chain issuance and value transfer costs, with social scenarios being well prepared for this.

Trends aims to serve as the on-chain curation layer for X (formerly Twitter) initially, with plans to expand to other open content platforms like TikTok in the future. The ultimate goal is to grow into a social protocol that operates through on-chain capital coordination, achieving the accumulation of on-chain reputation for content and deep integration of value flow.

Trends has already received early support from multiple outstanding founders and angel investors. These include Anatoly Yakovenko, co-founder of Solana, Lily Liu, Chair of the Solana Foundation, Meow & Siong, co-founders of Jupiter, Yu Hu, founder of Kaito, Bryan Pellegrino, co-founder of LayerZero, TN Lee, co-founder of Pendle Finance, Cindy Leow & David Lu, co-founders of Drift Protocol, Alice & James Zhang, co-founders of Jambo Technology, Zhuoxun Yin and former CMO Tiffany, co-founders of Magic Eden, Tushar Jain, co-founder of Multicoin Capital, Jerry Huang, Yawn Rong & CEO Shiti Maghani, co-founders of FSL, Su Zhu, Nicolas, core contributor of Bonk.fun, GM partner of Dragonfly Capital, and Jason Kam, founder of Folius Ventures.

Mable Jiang's background includes being a former partner at Multicoin Capital and the host of the HODLong podcast. Her experience and insights will be instrumental in driving the development and success of Trends.