Luxury Watch Prices Surge to 2-Year High on Secondary Market Amid Growing Demand for Elegant Timepieces

Luxury watch prices on the secondary market have reached a two-year high due to strong demand for elegant dress watches, favored by celebrities like Taylor Swift. The Bloomberg Subdial Watch Index, which tracks the 50 most traded watches, increased by 8% in 2025. Dress watches and smaller, decorative models have gained popularity due to fashion trends and intergenerational wealth transfer, with younger buyers seeking elegance and uniqueness. Cartier and F.P. Journe have seen significant gains in sales.