Lulus Launches 'The Fall It List' Campaign, Celebrating Women's Style and Confidence

Lulus Fashion Lounge Holdings has launched a new brand campaign, "The Fall It List," celebrating women's style and empowerment. The campaign highlights the brand's mission to help women feel special for every occasion, big or small. The collection features formal styles with deep plunge necklines, bold prints, and rich tones, with prices ranging from $49 to $138. Lulus will invest in more OOH campaigns, targeted activations, and influencer gifting to increase brand awareness.

Lulus Fashion Lounge Holdings, Inc. (NASDAQ: LVLU) has introduced its latest brand campaign, "The Fall It List," designed to celebrate women's style and empowerment. The campaign, which launches on August 11, 2025, aims to help women feel special for every occasion, from date nights to once-in-a-lifetime celebrations. The collection features formal styles with deep plunge necklines, bold prints, and rich chocolate and toffee tones, priced between $49 and $138 [1].

The campaign, inspired by women who curate their closets with intention and treat getting dressed as the best part of the occasion, focuses on friendship themes and getting-ready moments. It centers on a group of friends who stand beside each other in life’s most memorable moments, emphasizing the connection, confidence, and shared ritual of getting ready together. The collection’s taglines, "Get Ready With Us" and "Life’s a Party, Dress Like It," underscore the spirit of friendship and joy found in dressing up [1].

Lulus will invest in more outdoor advertising (OOH) campaigns, including increased billboard presence in Los Angeles and New York City, along with targeted activations such as Girls' Night Out events and influencer gifting. These efforts aim to build brand awareness and ensure that Lulus is top of mind when it matters most. The campaign will run for three months, starting August 11, 2025 [1].

Lulus, headquartered in California, serves millions of customers worldwide and offers modern, unapologetically feminine designs at accessible prices. The brand's mission is to make every woman feel confident and celebrated, supporting her for all of life's occasions. Lulus' world-class personal stylists, bridal concierge, and customer care team are committed to elevating style and quality, delivering exceptional customer service and personalized shopping experiences [1].

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[1] https://www.stocktitan.net/news/LVLU/lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-f12mjvoss0r7.html