Lulus Launches "The Fall It List" Campaign for Attainable Luxury Brand.

Lulus Fashion Lounge Holdings has launched a new brand campaign, "The Fall It List," which aims to empower women to feel special and confident through fashion. The campaign celebrates women who curate their closets with intention and treat getting dressed as the best part of the occasion. Lulus believes everyone deserves the confidence that comes from loving how they look, and the campaign captures this sentiment. The campaign will focus on helping women feel empowered and special for every occasion.

Title: Lulu's Fashion Lounge Holdings Launches "The Fall It List" Brand Campaign

Lulu's Fashion Lounge Holdings, Inc. (LVLU) has unveiled its latest brand campaign, "The Fall It List," designed to empower women and celebrate their confidence through fashion. The campaign, set to launch on August 11, 2025, will run for three months and aims to inspire women to feel special and empowered for every occasion, from date nights to once-in-a-lifetime celebrations.

"The Fall It List" is inspired by the women who wear Lulu's products, celebrating those who curate their closets with intention and treat getting dressed as the best part of the occasion. The campaign reflects Lulu's mission to help women feel confident and elevated, turning each moment into a memorable celebration. The collection features formal styles designed to stand out this season, including deep plunge necklines, bold prints, asymmetrical straps, rich chocolate and toffee tones, silky fabrics with a subtle sheen, and sheer panels.

The campaign centers on a group of friends, capturing the connection, confidence, and shared ritual of getting ready together. The taglines "Get Ready With Us" and "Life’s a Party, Dress Like It" underscore the spirit of friendship and the joy found in dressing up. Prices range from $49 to $138, offering elevated style at attainable prices.

Lulu's is investing in various marketing strategies to build awareness, including billboards in key cities like LA and NYC, and targeted activations such as Girls' Night Out events and influencer gifting. The company aims to ensure Lulu's is top of mind when it matters most.

For more information on Lulu's Fashion Lounge Holdings, Inc., please visit [www.lulus.com](http://www.lulus.com).

References:
[1] https://www.marketscreener.com/news/lulus-launches-new-a-the-fall-it-lista-brand-campaign-celebrating-the-it-trends-for-fall-ce7c5ed2dc8af026
[2] https://www.globenewswire.com/news-release/2025/08/11/3130699/0/en/Lulus-Launches-New-The-Fall-It-List-Brand-Campaign-Celebrating-the-It-Trends-for-Fall.html