Lulus Launches Fall 2025 Campaign: "The Fall It List"

Lulus launches "The Fall It List" campaign for Fall 2025, celebrating women's style and confidence. The collection, priced at $49 to $138, features bold prints and rich tones, including deep plunge necklines, asymmetrical straps, and a chocolate and toffee color palette. Promotional efforts include billboards in LA and NYC, influencer gifting, and Girls' Night Out events. The campaign aims to enhance brand awareness and runs for three months, focusing on friendship and the joy of getting ready for the season's events.

Title: Lulus Unveils "The Fall It List" Campaign for Fall 2025

Lulus (NASDAQ:LVLU), a leading attainable luxury fashion brand for women, has launched its new brand campaign, "The Fall It List," to celebrate women's style and confidence for the Fall 2025 season. The campaign, which will run for three months starting August 11, 2025, aims to enhance brand awareness and connect with consumers through themes of friendship and the joy of getting ready for the season's events.

The "The Fall It List" collection features formal wear priced between $49 and $138, with a focus on bold prints, rich chocolate and toffee tones, deep plunge necklines, and asymmetrical straps. The collection includes a range of styles from floor-length gowns to lace minis, all designed to make an entrance. The campaign is inspired by the women who wear Lulus, celebrating those who know their style and treat getting dressed as a highlight of any occasion.

Lulus will promote the campaign through increased billboard presence in Los Angeles and New York City, as well as targeted activations such as Girls' Night Out events and influencer gifting. The campaign's taglines, "Get Ready With Us" and "Life’s a Party, Dress Like It," underscore the spirit of friendship and the joy found in the simple act of dressing up.

The launch of "The Fall It List" follows recent brand campaigns such as "We Are Lulus, Globetrotter" and "Friends for Life," which have helped Lulus build a strong brand identity. The company continues to invest in outdoor advertising and influencer marketing to reach new audiences and build brand awareness.

For more information on Lulus and its products, visit [www.lulus.com](http://www.lulus.com).

References
[1] https://www.stocktitan.net/news/LVLU/lulus-launches-new-the-fall-it-list-brand-campaign-celebrating-the-f12mjvoss0r7.html
[2] https://www.globenewswire.com/news-release/2025/08/11/3130699/0/en/Lulus-Launches-New-The-Fall-It-List-Brand-Campaign-Celebrating-the-It-Trends-for-Fall.html