Luckin Coffee's co-branding event was "scolded" and became a hot topic on the Internet. The official response was that a replenishment plan had been quickly formulated.

On August 19, less than one day after the global launch of the highly anticipated 3A game Monkey King: Wukong, Luckin Coffee was trending on the hot search list for its co-branding activity with Monkey King: Wukong. According to insiders, the activity initially encountered problems such as the sudden removal of the co-branded drinks from the menu, and the inability to redeem the promotional coupons, which led to many consumers on the internet expressing their dissatisfaction with the brand, saying they were "treated like monkeys" on August 19.

Luckin Coffee's co-branding activity is criticized

The game Monkey King: Wukong has been highly anticipated recently. On August 16, Luckin Coffee announced that it would co-brand with Monkey King: Wukong on August 19. According to insiders, the co-branding products include co-branded cup sets, co-branded paper bags, and a 3D limited poster for Monkey King: Wukong.

To get the 3D limited poster and other co-branding products, many netizens went to Luckin Coffee's online stores or offline stores early in the morning today, but soon found that the co-branded drinks were removed from the menu and that the promotional coupons could not be redeemed.

In response to the problem of promotional coupons not being redeemed, Luckin Coffee said that the system had a brief malfunction in the morning, but it had been fixed and users could still use the coupons.

In response to the problem of co-branded drinks being removed from the menu, Luckin Coffee's online customer service said that the number of co-branded drinks was limited and would be given away as soon as they were finished, and whether there were any left could be confirmed by checking the order page.

In the afternoon, Luckin Coffee apologized again on Weibo, saying that the consumers' enthusiasm was far beyond the team's expectations, and that the team had quickly formulated a replenishment plan, and that the limited products required high-quality manufacturing, so it was estimated that it would take 15 days to make, and the new batch would be delivered to the stores as soon as possible.

In the afternoon, reporters from Nanfang Caixin went to a Luckin Coffee store, and a related staff member said that the 3D limited poster for Monkey King: Wukong had been sold out in the morning, and only the co-branded cup sets and handbags were left.

The game Monkey King: Wukong is released, and the game sector is on fire

With the popularity of Monkey King: Wukong, the game sector has seen an uptrend. As of today's closing, Kasai Culture (002425.SZ) stopped, Great Sheng Culture (600892.SH) rose more than 7%, Bingchuan Network (300533.SZ) rose more than 6%, and Shenghuang Entertainment (300043.SZ), Xunyou Technology (300467.SZ) and other shares rose.

The media release of Monkey King: Wukong is gradually releasing, and is expected to continue to drive the game sentiment. The media such as IGN have given high scores, and have given high evaluations for the graphics, the plot, and the acting. CCB Research believes that the game science team has once again proved that games are driven by creativity and design. Even if the 3A is highly industrialized, it is not entirely driven by human resources, and it is expected to continue to drive the valuations of research and development companies.