LQR House shares surge 10.05% after-hours following new president appointment and TikTok partnership announcement.

LQR House Inc. surged 10.05% in after-hours trading following the announcement that it appointed a new president and partnered with TikTok. The August 12, 2025, news highlighted strategic leadership changes and a collaboration with the global social media platform, signaling potential market expansion and renewed investor confidence. This development contrasts with prior negative headlines, including lawsuits and a shareholder sell-off in July 2025, but the recent partnership and leadership update appear to have driven optimism, outweighing earlier concerns. The move aligns with the stock’s after-hours rally, reflecting market enthusiasm for the company’s new strategic direction.